2Life Communities, a national pioneer in providing high-quality homes that are also affordable at a variety of income levels and formerly known as Jewish Community Housing for the Elderly, officially revealed its new name and brand. 2Life Communities’ tagline, “Age affordably. Live well.” reflects its ongoing commitment to making community, dignity and independence affordable to all.
For over 50 years, the nonprofit has provided safe, affordable and supportive communities for a diverse population of older adults throughout Greater Boston, filling a serious void in the marketplace. Roughly 1,500 residents representing 26 different countries and 22 primary languages currently live in 2Life Communities’ 1,200 fully equipped apartments on four campuses in Brighton, Newton and Framingham, MA. The median household income of 2Life Communities’ residents living in subsidized units (which comprise 93 percent of 2Life’s apartments) is $10,100 a year.
The new name, 2Life Communities, captures the central Jewish tenet of “L’Chaim,” celebrating life, and is also meant to express enthusiasm for the second phase of life.
The unveiling of its new name and brand comes at a momentous time for 2Life Communities. The organization is about to finish the modernization of its Golda Meir House campus in Newton, will complete construction on the new Harry and Jeanette Weinberg House on its Brighton campus by the end of 2018, and is preparing for a spring groundbreaking on a project on Harvard Street in Coolidge Corner in Brookline in partnership with Congregation Kehillah Israel. In addition, 2Life Communities is at the forefront of efforts to integrate housing and healthcare and to promote senior housing communities as hubs of activities for neighbors with residents—our Village Center model.