NCHMA Market Study 101 Seminar (Columbus, OH)

Agenda

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Thursday, May 31
Time Description
8:30am

Welcome & Introductions

9:00am

Introducing the Market Analysis, Site Analysis, and Market Area

• Market Study vs. Appraisal
• Types of Market Studies
• Components of Market Studies
• Scope of Work
• Determining Primary and Secondary Market Areas
10:30am

Break

10:45am

Economic Context & Demographic Trends

• Labor Force and Unemployment
• Sources of Data (public and private)
• Projections
• Demographic Analysis
11:45am

Rental Market Trends and Conditions

• Construction and Absorption Levels
• Characteristics of Housing Stock
• Rent & Vacancy Trends
• For Sale Market Trends and Conditions
12:15pm

Lunch

1:00pm

Calculating Market Rent

• Comparable Properties
• Achievable Rents
• The Rent Adjustment Grid
1:45pm

Capture Rates & Demand Analysis

• Net & Effective Demand
• Calculating Capture Rates & Penetration Rates
2:30pm

Break

2:45pm

Rent Analysis

• Gross Maximum Rent
• Achievable LIHTC Rent
• Projected Performance
3:30pm

Tying it All Together & Conclusions

5:00pm

Post-Conference Happy Hour @ Land-Grant Brewing Company

Land-Grant Brewing Company 
424 W Town Street
Columbus, OH 43215

The brewery is a 10-minute drive from the Residences at Career Gateway.

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